Today we’re going to talk about marketing and how to be more effective when reaching a target audience. Recently I was watching a youtube channel about homesteading, I watch this channel pretty frequently but I noticed something this time around. Every time the youtuber post a new video there is a consistent 1,500 to 2,000 people who watch it. Now, thats not the millions of views that some youtubers get on some channels but I realized something.
One thing about youtube is that its rare to see most subscribers watching the content they subscribed to. As a youtuber I think if 10-30 % of your subscribers watch your content then you’re doing okay. In other words, its very hard to get all your subscribers to watch your content consistently. I’ll admit, attention is a valuable resource and the type of world we live in nowadays where you are being over stimulated constantly it’s hard to really have someones attention for long. There are some youtube channels out there who have a lot of subscribers but barely anyone watches their videos which takes me back to quality over quantity.
Its sorta like a concert for a music artist, you might have some indie artist who has a popular following and they can sell out a club vs a main stream artist who can sell out a stadium, but it might be that the indie artists’ fan base is way more loyal than the main stream ones is. I’ve seen stuff like this before and you’d be surprised of how much a culture the indie artist has created and has such a loyal fan base.
It goes back to that youtube channel that I said with only 2,000 views, it might not be millions of views but it’s still a lot. 2,000 people is a lot of people, 30,000 people is a lot of people, it’s just hard to realize this sometimes because your on your computer.
Another thing I noticed was that sometimes there are things that the market wants and there is no clear answer as of why. I watch this youtube channel about kinesiology and its not that popular it gets a moderate amount of views, but for some reason when she had this one client named shelby, the views shot up to tens of thousands of views. And then every time after that when she made a video of shelby the views were always high. I couldn’t figure it out as the girl doesn’t even talk she just sits on a table and gets worked on, but oh well, it’s what the market wants. In marketing sometimes it doesn’t make sense what works. So yea, these are just some of my observations when it comes to marketing.
Thanks for reading, and if you have a question feel free to shoot me a message!
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