Today I’m going to write about something similar to what I wrote about in my “ah ha moment” post. It seems that this topic about NFTs is just too good to leave alone in my humble opinion. So yea, I was browsing online and I came across this website that sells children's clothes, dungarees to be more specific. Dotty dungarees is the brand’s name and they are based in the united kingdom.
So I was on the site, and by a mistake I clicked a button that allowed me to set what country, currency, and language I want as a shopper. I found this to be really unique, and me being a marketer I understand how this makes it easier for international shoppers. Anyways the site is lovely, colorful, a unique site font, well organized pages, etc etc.
So what does this have to do with NFTs and crypto? Well, lets start with the crypto first, the site dotty dungarees doesn’t have a selection to pick crypto as a currency. If it did, what would that do? Well, it would open up the company to way more options for marketing, customer outreach, business formation, business collaborations, etc etc. The moment you change the currency, the options come flying in.
Well in the world of crypto there are so many new projects going on and being created, its like a kid in a candy store, there is so many flavors. Well what came to my mind was something called pigzbe, it is a mobile crypto wallet that holds the crypto currency wollo. This wallet is geared towards children, teaching them about crypto currency, and making the learning experience fun in the process.
Dont’ take my word for it, watch the quick 2m video below
So how does this relate to dotty dungarees? Simple, instead of using British pound, or USD you can use the currency of the pigzbe wallet, wollo. And it’s a great fit, because like I said before the wallet is geared towards helping children learn. The dotty dungarees site is geared towards children and family, so it’s a perfect match. Now, this will benefit dotty in many ways, just imagine setting up a marketing campaign advertising children wearing the dungarees AND learning about money through the pigzbe wallet. Or just think about all the guerrilla marketing you could do with pigzbe. The bottom line is, I see the kids happy at dotty dungarees, imagine them being even more happier, its definitely possible.
Now to the NFTs ( non-fungible token ), remember I said earlier I already wrote about NFTs in an earlier blog post. It was about hermes intl vs. mason rothschild ( you can visit it here: https://www.cybercatfoundation.com/post/birkin-bag-show-down ), this legal case is VERY important for the world of fashion and NFTs. Long story short he lost his case and this set a very important precedent for fashion and NFTs.
Speaking of NFTs, you can view them on this website here: https://opensea.io/ . Some of these NFTs sell for tens of thousands of dollars, and some for even one million dollars. That is to say, the NFT world has a lot of volume or transactions of money flowing through it. So how does this relate to dotty dungarees? Well I was looking at this page on the dotty site: https://dottydungarees.com/collections/winter-sale , And it reminded me of the mason rothschild birkin bags he was selling as digital art, seen here:
Basically if the dungarees could be converted into digital art as well, would it sell? That is the question!
If you visit the opensea website, you see people buying digital art for tens of thousands of dollars so the answer is yes! It’s already happening, it just needs to be marketed a certain way and then bingo!
The art is no different then pokemon cards, sports cards, etc the only difference is that it’s in a digital form on the block chain. And like I said before the idea is already validated because people are spending tons of money on opensea to purchase digital art. Here is just a digital PICTURE of a penguin, and it’s going for $34,000, so people are more than willing to spend money on digital art.
You just need to have a project that is active and provides value for people. One NFT creator called gary vee does this, when you purchase his NFT art you get a membership which gives you exclusive access to events he hosts, etc etc.
So, the path has been set for success, it’s just a matter of seeing the vision, etc etc. So that was my little rant for today, if you like what you read you can subscribe. And if you want to chat you can shoot me a message. Bye for now.
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